Alfaparf Milano - Revolution Color Rich Purple


Size :

A Revolution in creativity celebrates the power of color. 

To play, experiment and personalize every client's look with exciting placement of direct color. Revolution of the Color, permanent hair coloring cream is formulated with unique micro-pigments and an exclusive botanically derived essential oil cream base.

Provides long lasting results and unsurpassed conditioning benefits that maintain the natural strength and beauty of hair.

How to use:

- For an intense color: lighten the hair until reaching the ideal melanin residue according to the final desired color (see guide). Shampoo and apply rEvolutionJC directly to damp hair. Leave in 10-20 minutes depending on the intensity of the color desired. Emulsify with water, then rinse thoroughly and shampoo.

 - On natural hair: apply rEvolutionJC directly to dry natural hair to add colored reflections. Leave in 10-40 minutes depending on the intensity of the reflections desired. Emulsify with water, then rinse and shampoo.

 - On colored hair: apply rEvolutionJC directly to dry colored hair for enriched reflections. Check the color every 10-15 minutes until you reach the desired intensity of the reflections. Emulsify with water, then rinse and shampoo.

Clear: to achieve a pastel shade, mix in a ratio of at least 5 to 1 (5 parts Clear and 1 part rEvolutionJC color desired).

Delivery time can be affected due to the Novel Coronavirus (COVID-19) outbreak.

Orders will be processed as quickly as possible. Due to the COVID-19 situation and reduced staffing, we are currently experiencing a backlog in processing orders. We are working hard to ensure you get your order delivered in a safe manner as quickly as possible.

New Company Beauty Supply cannot guarantee any specific processing time, and processing times may vary in the event of peak periods, natural disaster, or inclement weather.

FREE Shipping Promotion

Free shipping on any $100+ online purchase. Merchandise total must reach $100 after all discounts are applied and before any taxes or (if expedited) shipping fees.

  • Orders qualifying for FREE or discounted shipping promotions are shipped via USPS Standard service only 
  • FREE or discounted shipping is available in the contiguous U.S. states only, and excludes Alaska, Hawaii, U.S. Territories, PO Boxes, APO/FPO addresses and oversized packages.
  • Estimated Delivery: 3-8 business days


Our Standard Shipping combines the capabilities of USPS, USP, and several regional carriers to deliver packages to you more efficiently.

This allows packages to arrive on Saturday as well as any other business day. Tracking is available through our website or your confirmation or shipment emails, and will indicate the estimated delivery date.

This shipping method is available for shipments to contiguous U.S. states, Alaska, Hawaii, U.S. Territories, PO Boxes and APO/FPO addresses.

This shipping method is the only shipping method available for shipments to U.S. Territories, PO Boxes and APO/FPO addresses.

Processing Time

Orders place after 2pm will be shipped on the next business day.

All orders placed from Friday 2:00pm through Sunday 11:59pm will be shipped out on Monday. After that, the order will be delivered accordingly to the shipping service requested.

Hazardous Materials

Certain items in your order may be considered Hazardous Materials (HAZMAT). Hazardous Materials are as follows: aerosol items, some alcohol-based items, items that contain contents under pressure, and others (e.g., hairspray, nail polish and items containing flammable, volatile or corrosive chemicals).

The U.S. Department of Transportation (USDOT) requires ground-only shipment of Hazardous Materials due to air shipment restrictions and regulations. Therefore, these items cannot be shipped to all addresses.

All orders containing Hazardous Materials must be shipped via Standard and cannot be shipped via Expedited or Premium. All orders containing Hazardous Materials can only be shipped to addresses within the contiguous U.S. states and cannot be shipped to Alaska, Hawaii, U.S. Territories, PO Boxes or APO/ FPO addresses.


Due to COVID-19 situation, we are not being able to deliver to Africa, Asia, Europe, Oceania and South America. We hope to go back to attend all continents again soon.

New Company Beauty is not responsible for the unloading of goods at borders. Customs duties may be charged in accordance with legislation of each country. 

Please check procedures with the customs office of the destination country.